Our Story
Discover our journey from a family farm to becoming Egypt's leading exporter of medicinal and aromatic plants.
About Lanovia Trading Company
In 2019, the company was founded by two pharmacist brothers, Ahmed and Eyad, together with their father, Mr. Mohamed Aboelkhair. The family owned, along with partners, a private 102-feddan farm in Kom Oshim, Fayoum Governorate, which was originally cultivated with conventional crops for the local market. In 2021, after a thorough study of the local market and recognizing the unique characteristics of Fayoum's soil—renowned for cultivating and producing medicinal and aromatic plants—the two brothers decided to leverage their expertise and enter this promising field. Their aim was to meet the growing demand for medicinal and aromatic plants and their extracts. By 2023, the idea of exporting to international markets emerged, after building strong relationships with many farmers and gaining insight into the needs of global markets for such plants and their derivatives. In 2024, the vision expanded further with the plan to establish a specialized factory. This facility would process their production of medicinal and aromatic plants and herbs, ensuring higher quality standards to meet the requirements of international export markets.
Our Journey
Company Foundation
Founded by pharmacist brothers Ahmed and Eyad, together with their father Mr. Mohamed Aboelkhair. Started with a 102-feddan farm in Kom Oshim, Fayoum Governorate.
Strategic Shift
After thorough market study, recognized Fayoum's unique soil characteristics for medicinal and aromatic plants. Decided to leverage pharmaceutical expertise in this promising field.
International Expansion
Built strong relationships with farmers and gained insight into global market needs. Launched international export operations to serve worldwide markets.
Factory Development
Planning to establish a specialized factory for processing medicinal and aromatic plants, ensuring higher quality standards for international export markets.
Our Mission
At Lanovia, our mission is to deliver Egypt's finest medicinal and aromatic plants, herbs, and extracts to international markets with uncompromising quality and reliability. We are committed to exceeding our partners' expectations by ensuring consistency, timely delivery, and strict adherence to international standards. We believe that true success lies in building trust and long-term partnerships. That is why we dedicate ourselves to transparent business practices, sustainable sourcing, and continuous improvement in every step of our process—from cultivation to export. With a strong focus on quality, speed, and integrity, Lanovia Trading positions itself not just as a supplier, but as a trusted partner in growth—working hand in hand with our clients to achieve excellence together.
Our Core Values
Quality First
Quality First – We never compromise on quality; it is the foundation of our products and our reputation.
Integrity
Integrity – We honor our commitments and conduct business with transparency, honesty, and responsibility.
Partnership
Partnership – We believe in building long-term, win–win relationships with our clients and partners worldwide.
Excellence in Service
Excellence in Service – From cultivation to delivery, we focus on efficiency, speed, and attention to detail.
Sustainability
Sustainability – We are committed to responsible farming and production practices that preserve Egypt's fertile land for future generations.
Innovation & Growth
Innovation & Growth – We continuously seek new ways to improve our processes, expand our reach, and add value for our partners.
Our Farm in Action
Our Founders
Ahmed Aboelkhair
Co-Founder & Pharmacist
Pharmacist with deep expertise in medicinal plants and their therapeutic properties.
Eyad Aboelkhair
Co-Founder & Pharmacist
Pharmacist specializing in plant-based medicine and quality control systems.
Mohamed Aboelkhair
Founder & Agricultural Expert
Agricultural expert with decades of experience in farming and land management.
Certifications & Licenses
ISO 9001
Quality Management
HACCP
Food Safety
Export License
International Trade
Organic Certified
Organic Production
Ready to Partner with Us?
Join us in our mission to deliver Egypt's finest medicinal and aromatic plants to the world.
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